Hispanic audiences
One market. Many lived experiences.
Understand the audience before choosing the message or language.
Ideas to inform the next decision.
Practical AI
Start with one workflow, not another tool.
Define the information, reviewer and questions that need a person before automating a task.
Digital marketing
Connect the campaign to the next action.
Align audience, message, destination and follow up around a useful outcome.
Media planning
Choose the objective before the channel.
A useful media plan connects the business goal, the audience, the message and the action you want people to take. Start there before choosing platforms or dividing the budget.
Bilingual creative
Adapt the meaning, not only the words.
A bilingual campaign needs more than two versions of an ad. The offer, the page and the response should make sense in the language the visitor chooses.
AI assistants
Know when the assistant should hand off.
An AI assistant can help visitors find information and describe their needs. A useful design also makes it easy to reach a person when an answer needs judgment or confirmation.